Executive Leadership Seminar Will Feature Former Host of CNN's NewsNight
Former host of CNN's NewsNight with Aaron Brown and current John J. Rhodes professor in Public Policy and American Institutions at ASU, will speak to Arizona Managers on crisis communication and how to deal with the media. With more than 26 years of journalism experience, Professor Brown offers an extraordinary opportunity for city and county managers to learn first-hand the importance of crisis communication and to practice skills critical to surviving an encounter with the media.
This seminar will be beneficial to city and county executives who may find themselves in the awkward position of talking to reporters and dealing with the media during a crisis. Anything said to a reporter sticks with us forever, so it is critical that city and county executives learn how to prepare for an encounter with the press.
Participants will learn how to prepare for media interviews, and how to set the context, provide perspective and take control of the direction of the interview. Participants also will become skilled at: how to develop quotable messages and "sound bites;" techniques for fielding difficult questions with positive answers; and ways to develop positive relations with reporters.
Crisis Communications and Media Training featuring Aaron Brown is scheduled from 9am-4pm as pre-conference workshop on Wednesday, February 7, 2007 at the Sedona Hilton Resort and Spa in Sedona, Arizona. Continental Breakfast and Lunch will be served. Registration for this event is $200.00.
Registration for this workshop is available on the ACMA website included in the Winter Conference Registration packet. For further information, please contact aprice@azleague.org.
Arizona City/County Management Association
1820 W. Washington Street
Phoenix, AZ 85007
Phone: (602) 258-5786
Fax: (602) 253-3874
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Contact Amy Price at
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